
It provides an interface between front-end clients and back-end analytical server processes.Īdministrators use the Unica Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.Ĭonfigure the ACOOptAdmin tool to run Unica Optimize sessions from the command line. The listener is a key component of Unica Campaign.


Unica Campaign optionally integrates with a number of other products. Unica Campaign integration with other products.When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.
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Unica Campaign records information in several different log files.Įach campaign, cell, offer, and treatment in Unica Campaign has an identifying code that is generated by code generators, and conforms to a specified format. Unica Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition. Dimension hierarchies are the basis for a variety of reports.

Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns. You can define any additional audience levels that you need. Unica Campaign is delivered with a single audience level called Customer. Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.Īdministrators can customize campaigns by using custom campaign attributes, initiatives, and products.īefore administrators perform offer template management tasks, there are several important concepts to understand. Security policies control user access to the objects and features in Unica Campaign. The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.
